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SUMMARY:Marketing Fundamentals: Basics Training
DESCRIPTION:Have you wondered what marketing is\, how to get started\, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this? If you answered yes to any of the questions\, please join us for the VBOC’s Marketing Fundamentals for Veteran Owned Businesses. In this two hour class\, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses. \nTopics covered will be from market and industry research\, marketing mix\, customer service\, the elements of a marketing plan\, and how to leverage your veteran status. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-fundamentals-basics-training-01-06-2026/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-fundamentals-blue.png
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DTSTART;TZID=America/Los_Angeles:20260112T100000
DTEND;TZID=America/Los_Angeles:20260112T120000
DTSTAMP:20260503T022750
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SUMMARY:Maximizing Procurement Opportunities with Strategic Marketing Materials
DESCRIPTION:In this session\, we’ll explore the vital role marketing materials play in the procurement space. Learn website best practices and pitfalls to avoid\, master the art of crafting tailored capability statements\, and gain insights into crafting compelling intro emails and effective follow-ups after networking events. Refine your elevator pitch to leave a lasting impression. Equip yourself with the tools and techniques to stand out in the procurement arena\, securing valuable contracts and growing your small business. Don’t miss this opportunity to elevate your marketing game in the procurement landscape. \nEmilia Rogowska\,Vice President RightSource Services\, LA SBDC and LA VBOC Advisor \n\n\n 
URL:https://lavboc.org/training/maximizing-procurement-opportunities-with-strategic-marketing-materials-01-12-2026/
LOCATION:Online
CATEGORIES:Government Contracting,Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2024/12/marketing-for-government-contracting-560x280-1.jpeg
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DTSTART;TZID=America/Los_Angeles:20260121T100000
DTEND;TZID=America/Los_Angeles:20260121T120000
DTSTAMP:20260503T022750
CREATED:20251225T032832Z
LAST-MODIFIED:20251225T032832Z
UID:10000259-1768989600-1768996800@lavboc.org
SUMMARY:Power Pitch: Say More with Less and Leave a Lasting Impression
DESCRIPTION:The Power Pitch: Say More with Less and Leave a Lasting Impression is a practical\, interactive workshop designed to help small business owners master one of their most important tools: a compelling and confident business pitch. \nWhether you’re introducing yourself at a networking event\, reaching out to a potential client\, or making a quick impression at a procurement matchmaker\, the ability to clearly explain who you are\, what you do\, and why it matters—in 30 seconds or less—can open the door to game-changing opportunities. \nIn this session\, you’ll learn: \n\nHow to identify and articulate the core value of your business\nThe key components of a strong and memorable pitch\nTechniques to tailor your message to different audiences (buyers\, partners\, lenders\, etc.)\nCommon pitch mistakes—and how to avoid them\nStrategies for speaking with clarity and confidence\, even if public speaking isn’t your strength\n\nThrough guided exercises\, real-world examples\, and peer feedback\, you’ll leave this session with a polished pitch that feels authentic\, impactful\, and ready to use immediately. \nWhether you’re just starting out or refining your message for growth\, this workshop will help you speak about your business in a way that gets people to listen—and act. \nPresented by Emilia Rogowska\, Vice-President RightSource Services\, LA SBDC and LA VBOC Advisor
URL:https://lavboc.org/training/power-pitch-01-21-2026/
LOCATION:Online
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2024/12/pricing-strategies-560x280-1.jpeg
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