BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Los Angeles Regional VBOC - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://lavboc.org
X-WR-CALDESC:Events for Los Angeles Regional VBOC
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20270314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20271107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260203T100000
DTEND;TZID=America/Los_Angeles:20260203T120000
DTSTAMP:20260429T043509
CREATED:20251225T020725Z
LAST-MODIFIED:20251225T020725Z
UID:10000248-1770112800-1770120000@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training-02-03-2026/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-essentials-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260205T100000
DTEND;TZID=America/Los_Angeles:20260205T120000
DTSTAMP:20260429T043509
CREATED:20260204T062627Z
LAST-MODIFIED:20260204T063141Z
UID:10000264-1770285600-1770292800@lavboc.org
SUMMARY:Maximizing Procurement Opportunities with Strategic Marketing Materials
DESCRIPTION:In this session\, we’ll explore the vital role marketing materials play in the procurement space. Learn website best practices and pitfalls to avoid\, master the art of crafting tailored capability statements\, and gain insights into crafting compelling intro emails and effective follow-ups after networking events. Refine your elevator pitch to leave a lasting impression. Equip yourself with the tools and techniques to stand out in the procurement arena\, securing valuable contracts and growing your small business. Don’t miss this opportunity to elevate your marketing game in the procurement landscape. \nEmilia Rogowska\,Vice President RightSource Services\, LA SBDC and LA VBOC Advisor \n\n\n 
URL:https://lavboc.org/training/maximizing-procurement-opportunities-with-strategic-marketing-materials-02-02-2026/
LOCATION:Online
CATEGORIES:Government Contracting,Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2024/12/marketing-for-government-contracting-560x280-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260224T100000
DTEND;TZID=America/Los_Angeles:20260224T120000
DTSTAMP:20260429T043509
CREATED:20260204T063451Z
LAST-MODIFIED:20260204T063451Z
UID:10000267-1771927200-1771934400@lavboc.org
SUMMARY:Power Pitch: Say More with Less and Leave a Lasting Impression
DESCRIPTION:The Power Pitch: Say More with Less and Leave a Lasting Impression is a practical\, interactive workshop designed to help small business owners master one of their most important tools: a compelling and confident business pitch. \nWhether you’re introducing yourself at a networking event\, reaching out to a potential client\, or making a quick impression at a procurement matchmaker\, the ability to clearly explain who you are\, what you do\, and why it matters—in 30 seconds or less—can open the door to game-changing opportunities. \nIn this session\, you’ll learn: \n\nHow to identify and articulate the core value of your business\nThe key components of a strong and memorable pitch\nTechniques to tailor your message to different audiences (buyers\, partners\, lenders\, etc.)\nCommon pitch mistakes—and how to avoid them\nStrategies for speaking with clarity and confidence\, even if public speaking isn’t your strength\n\nThrough guided exercises\, real-world examples\, and peer feedback\, you’ll leave this session with a polished pitch that feels authentic\, impactful\, and ready to use immediately. \nWhether you’re just starting out or refining your message for growth\, this workshop will help you speak about your business in a way that gets people to listen—and act. \nPresented by Emilia Rogowska\, Vice-President RightSource Services\, LA SBDC and LA VBOC Advisor
URL:https://lavboc.org/training/power-pitch-say-more-with-less-and-leave-a-lasting-impression-02-24-2026/
LOCATION:Online
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2024/12/pricing-strategies-560x280-1.jpeg
END:VEVENT
END:VCALENDAR