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DTSTART;TZID=America/Los_Angeles:20260121T100000
DTEND;TZID=America/Los_Angeles:20260121T120000
DTSTAMP:20251225T032832Z
CREATED:20251225T032832Z
LAST-MODIFIED:20251225T032832Z
UID:10000259-1768989600-1768996800@lavboc.org
SUMMARY:Power Pitch: Say More with Less and Leave a Lasting Impression
DESCRIPTION:The Power Pitch: Say More with Less and Leave a Lasting Impression is a practical\, interactive workshop designed to help small business owners master one of their most important tools: a compelling and confident business pitch. \nWhether you’re introducing yourself at a networking event\, reaching out to a potential client\, or making a quick impression at a procurement matchmaker\, the ability to clearly explain who you are\, what you do\, and why it matters—in 30 seconds or less—can open the door to game-changing opportunities. \nIn this session\, you’ll learn: \n\nHow to identify and articulate the core value of your business\nThe key components of a strong and memorable pitch\nTechniques to tailor your message to different audiences (buyers\, partners\, lenders\, etc.)\nCommon pitch mistakes—and how to avoid them\nStrategies for speaking with clarity and confidence\, even if public speaking isn’t your strength\n\nThrough guided exercises\, real-world examples\, and peer feedback\, you’ll leave this session with a polished pitch that feels authentic\, impactful\, and ready to use immediately. \nWhether you’re just starting out or refining your message for growth\, this workshop will help you speak about your business in a way that gets people to listen—and act. \nPresented by Emilia Rogowska\, Vice-President RightSource Services\, LA SBDC and LA VBOC Advisor
URL:https://lavboc.org/training/power-pitch-01-21-2026/
LOCATION:Online
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2024/12/pricing-strategies-560x280-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260112T100000
DTEND;TZID=America/Los_Angeles:20260112T120000
DTSTAMP:20251225T034424Z
CREATED:20251225T021613Z
LAST-MODIFIED:20251225T034424Z
UID:10000250-1768212000-1768219200@lavboc.org
SUMMARY:Maximizing Procurement Opportunities with Strategic Marketing Materials
DESCRIPTION:In this session\, we’ll explore the vital role marketing materials play in the procurement space. Learn website best practices and pitfalls to avoid\, master the art of crafting tailored capability statements\, and gain insights into crafting compelling intro emails and effective follow-ups after networking events. Refine your elevator pitch to leave a lasting impression. Equip yourself with the tools and techniques to stand out in the procurement arena\, securing valuable contracts and growing your small business. Don’t miss this opportunity to elevate your marketing game in the procurement landscape. \nEmilia Rogowska\,Vice President RightSource Services\, LA SBDC and LA VBOC Advisor \n\n\n 
URL:https://lavboc.org/training/maximizing-procurement-opportunities-with-strategic-marketing-materials-01-12-2026/
LOCATION:Online
CATEGORIES:Government Contracting,Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2024/12/marketing-for-government-contracting-560x280-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260106T100000
DTEND;TZID=America/Los_Angeles:20260106T120000
DTSTAMP:20251225T015424Z
CREATED:20250426T012213Z
LAST-MODIFIED:20251225T015424Z
UID:10000191-1767693600-1767700800@lavboc.org
SUMMARY:Marketing Fundamentals: Basics Training
DESCRIPTION:Have you wondered what marketing is\, how to get started\, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this? If you answered yes to any of the questions\, please join us for the VBOC’s Marketing Fundamentals for Veteran Owned Businesses. In this two hour class\, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses. \nTopics covered will be from market and industry research\, marketing mix\, customer service\, the elements of a marketing plan\, and how to leverage your veteran status. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-fundamentals-basics-training-01-06-2026/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-fundamentals-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251202T180000
DTEND;TZID=America/Los_Angeles:20251202T190000
DTSTAMP:20251126T064057Z
CREATED:20250718T055953Z
LAST-MODIFIED:20251126T064057Z
UID:10000201-1764698400-1764702000@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-12-02-2025/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251201T100000
DTEND;TZID=America/Los_Angeles:20251201T120000
DTSTAMP:20251126T064113Z
CREATED:20250426T010948Z
LAST-MODIFIED:20251126T064113Z
UID:10000187-1764583200-1764590400@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training-12-09-25/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-essentials-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251201T100000
DTEND;TZID=America/Los_Angeles:20251201T113000
DTSTAMP:20251126T061633Z
CREATED:20251126T061633Z
LAST-MODIFIED:20251126T061633Z
UID:10000230-1764583200-1764588600@lavboc.org
SUMMARY:Marketing to Government and Corporate Clients
DESCRIPTION:This presentation demystifies marketing within the procurement space\, guiding on effective strategies to identify key contacts\, crucial registration platforms\, certification processes\, and essential marketing materials\, including the crafting of a compelling capabilities statement. Presented by Emilia Rogowska\, Vice President RightSource Services\, LA SBDC and LA VBOC advisor. \nEmilia Rogowska\,Vice President RightSource Services\, LA SBDC and LA VBOC Advisor \n\n\n 
URL:https://lavboc.org/training/marketing-government-corporate-clients-12-01-2025/
LOCATION:Webinar
CATEGORIES:Government Contracting,Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2025/11/rightsource-services-marketing-for-procurement-560x280-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251104T090000
DTEND;TZID=America/Los_Angeles:20251104T110000
DTSTAMP:20251105T171855Z
CREATED:20250930T080602Z
LAST-MODIFIED:20251105T171855Z
UID:10000221-1762246800-1762254000@lavboc.org
SUMMARY:Operation Market Strong
DESCRIPTION:Speakers from the 3 California VBOC offices – SoCal\, Los Angeles Regional & NorCal – will discuss the tools needed to market your business effectively.
URL:https://lavboc.org/training/2025-operation-market-strong/
LOCATION:Online
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2025/09/operation-market-strong-li-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251007T180000
DTEND;TZID=America/Los_Angeles:20251007T190000
DTSTAMP:20250718T055812Z
CREATED:20250718T055749Z
LAST-MODIFIED:20250718T055812Z
UID:10000192-1759860000-1759863600@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-10-07-25/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251007T100000
DTEND;TZID=America/Los_Angeles:20251007T120000
DTSTAMP:20250426T011256Z
CREATED:20250426T010846Z
LAST-MODIFIED:20250426T011256Z
UID:10000186-1759831200-1759838400@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training-10-07-25/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-essentials-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250909T100000
DTEND;TZID=America/Los_Angeles:20250909T120000
DTSTAMP:20250426T012728Z
CREATED:20250426T012122Z
LAST-MODIFIED:20250426T012728Z
UID:10000190-1757412000-1757419200@lavboc.org
SUMMARY:Marketing Fundamentals: Basics Training
DESCRIPTION:Have you wondered what marketing is\, how to get started\, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this? If you answered yes to any of the questions\, please join us for the VBOC’s Marketing Fundamentals for Veteran Owned Businesses. In this two hour class\, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses. \nTopics covered will be from market and industry research\, marketing mix\, customer service\, the elements of a marketing plan\, and how to leverage your veteran status. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-fundamentals-basics-training-09-09-25/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-fundamentals-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250902T180000
DTEND;TZID=America/Los_Angeles:20250902T190000
DTSTAMP:20250718T055717Z
CREATED:20250228T092111Z
LAST-MODIFIED:20250718T055717Z
UID:10000133-1756836000-1756839600@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-09-02-2025/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250819T100000
DTEND;TZID=America/Los_Angeles:20250819T120000
DTSTAMP:20250718T195109Z
CREATED:20250426T010739Z
LAST-MODIFIED:20250718T195109Z
UID:10000185-1755597600-1755604800@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training-08-19-25/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-essentials-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250708T100000
DTEND;TZID=America/Los_Angeles:20250708T120000
DTSTAMP:20250426T012700Z
CREATED:20250426T012021Z
LAST-MODIFIED:20250426T012700Z
UID:10000189-1751968800-1751976000@lavboc.org
SUMMARY:Marketing Fundamentals: Basics Training
DESCRIPTION:Have you wondered what marketing is\, how to get started\, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this? If you answered yes to any of the questions\, please join us for the VBOC’s Marketing Fundamentals for Veteran Owned Businesses. In this two hour class\, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses. \nTopics covered will be from market and industry research\, marketing mix\, customer service\, the elements of a marketing plan\, and how to leverage your veteran status. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-fundamentals-basics-training-07-08-25/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-fundamentals-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250701T180000
DTEND;TZID=America/Los_Angeles:20250701T190000
DTSTAMP:20250228T091759Z
CREATED:20250228T091502Z
LAST-MODIFIED:20250228T091759Z
UID:10000132-1751392800-1751396400@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-07-01-2025/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250617T100000
DTEND;TZID=America/Los_Angeles:20250617T120000
DTSTAMP:20250426T011341Z
CREATED:20250426T005956Z
LAST-MODIFIED:20250426T011341Z
UID:10000184-1750154400-1750161600@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training-06-17-25/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-essentials-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250603T180000
DTEND;TZID=America/Los_Angeles:20250603T190000
DTSTAMP:20250228T091849Z
CREATED:20250228T091422Z
LAST-MODIFIED:20250228T091849Z
UID:10000131-1748973600-1748977200@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-06-03-2025/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250527T100000
DTEND;TZID=America/Los_Angeles:20250527T120000
DTSTAMP:20250426T012409Z
CREATED:20250426T011807Z
LAST-MODIFIED:20250426T012409Z
UID:10000188-1748340000-1748347200@lavboc.org
SUMMARY:Marketing Fundamentals: Basics Training
DESCRIPTION:Have you wondered what marketing is\, how to get started\, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this? If you answered yes to any of the questions\, please join us for the VBOC’s Marketing Fundamentals for Veteran Owned Businesses. In this two hour class\, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses. \nTopics covered will be from market and industry research\, marketing mix\, customer service\, the elements of a marketing plan\, and how to leverage your veteran status. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-fundamentals-basics-training-05-27-2025/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-fundamentals-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250506T180000
DTEND;TZID=America/Los_Angeles:20250506T190000
DTSTAMP:20250228T091940Z
CREATED:20250228T091327Z
LAST-MODIFIED:20250228T091940Z
UID:10000130-1746554400-1746558000@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-05-06-2025/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250408T100000
DTEND;TZID=America/Los_Angeles:20250408T120000
DTSTAMP:20250426T011402Z
CREATED:20250218T070640Z
LAST-MODIFIED:20250426T011402Z
UID:10000118-1744106400-1744113600@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training-04-08-2025/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-essentials-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250401T180000
DTEND;TZID=America/Los_Angeles:20250401T190000
DTSTAMP:20250228T091717Z
CREATED:20250228T084437Z
LAST-MODIFIED:20250228T091717Z
UID:10000129-1743530400-1743534000@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-04-01-2025/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250311T120000
DTEND;TZID=America/Los_Angeles:20250311T133000
DTSTAMP:20250202T023606Z
CREATED:20250131T175622Z
LAST-MODIFIED:20250202T023606Z
UID:10000059-1741694400-1741699800@lavboc.org
SUMMARY:Mastering Storytelling for Veteran Business Growth | 4-Week Series
DESCRIPTION:Veteran business owners can harness the power of storytelling in this exclusive workshop series\, learning simple\, actionable techniques to enhance marketing and operations. With real-world examples and step-by-step guidance\, you’ll craft compelling narratives that drive growth and set your business apart. \nThis workshop series is designed specifically for veteran business owners who want to learn to use the power of storytelling to grow their businesses. \nPresented by Kendra Losee\, MBA \nMarch 11 | 12:00 noon – 1:30 pm\nWorkshop 1: The Power and Purpose of Storytelling in Business – The essentials of storytelling and why it’s crucial for business success. \nMarch 18 | 12:00 noon – 1:30 pm\nWorkshop 2: Applying Your Story Across Platforms – Learn how to adapt your core story for different marketing platforms.\n \nMarch 25 | 12:00 noon – 1:30 pm\nWorkshop 3: Storytelling for Engagement and Conversion – Craft stories that drive customer action and conversion. \nApril 1 | 12:00 noon – 1:30 pm\nWorkshop 4: Building a Storytelling Strategy – Develop a simple\, actionable storytelling strategy to implement across multiple platforms and touchpoints. \n 
URL:https://lavboc.org/training/mastering-storytelling-for-veteran-business-growth-4-week-series/
LOCATION:Webinar
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2025/01/neoserra-storytelling-kendra-losee-560x280-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250310T000000
DTEND;TZID=America/Los_Angeles:20250310T235959
DTSTAMP:20250303T063033Z
CREATED:20250303T063033Z
LAST-MODIFIED:20250303T063033Z
UID:10000147-1741564800-1741651199@lavboc.org
SUMMARY:Learn How to Leverage A.I. for Business
DESCRIPTION:A five week series brought to you by the CMTC California Manufacturing Network through a grant supported training program for veteran\, women\, and minority owned CA businesses. \nYou will learn: \n\nHow to get your whole team\, regard­less of age or aptitude\, to learn a new way of working using A.I.\nLearn about the software you’ll be using through-out this training program including Midjourney\, Chat­GPT\, and Simtheory accounts.\nHow to create a high-level overview of your business to distill your outbound marketing strategy and elevator pitch to new and prospective customers.\nBest practices for creating work to elevate your marketing efforts and how A.I. can be used to explore new concepts and imagine new ideas for the future of your business.\nHow to create a digi­tal workforce to help allocate specialized tasks for your business.\n\nProgram Details\nFormat: Online via Zoom\nDuration: 2-hour sessions\, once a week for 5 weeks \n16 TIME SLOTS TO CHOOSE FROM \nMonday – Friday: \n\n9:00 a.m. – 11:00 a.m.\n12:30 p.m. – 2:30 p.m.\n7:30 p.m. – 9:30 p.m.\n\nSaturday: \n\n9:00 a.m. – 11:00 a.m.
URL:https://lavboc.org/training/ai-for-business-2/
LOCATION:Online
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2025/03/neoserra-ai-for-business-cmtc-560x280-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250304T180000
DTEND;TZID=America/Los_Angeles:20250304T190000
DTSTAMP:20250218T071827Z
CREATED:20250218T071827Z
LAST-MODIFIED:20250218T071827Z
UID:10000120-1741111200-1741114800@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-03-04-2025/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250304T100000
DTEND;TZID=America/Los_Angeles:20250304T120000
DTSTAMP:20250426T011850Z
CREATED:20241113T073117Z
LAST-MODIFIED:20250426T011850Z
UID:10000033-1741082400-1741089600@lavboc.org
SUMMARY:Marketing Fundamentals: Basics Training
DESCRIPTION:Have you wondered what marketing is\, how to get started\, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this? If you answered yes to any of the questions\, please join us for the VBOC’s Marketing Fundamentals for Veteran Owned Businesses. In this two hour class\, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses. \nTopics covered will be from market and industry research\, marketing mix\, customer service\, the elements of a marketing plan\, and how to leverage your veteran status. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-fundamentals-basic-training-03-04-2025/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-fundamentals-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250204T180000
DTEND;TZID=America/Los_Angeles:20250204T190000
DTSTAMP:20250123T182746Z
CREATED:20250123T182746Z
LAST-MODIFIED:20250123T182746Z
UID:10000057-1738692000-1738695600@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-02-04-25/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250121T100000
DTEND;TZID=America/Los_Angeles:20250121T120000
DTSTAMP:20250426T011213Z
CREATED:20241113T072635Z
LAST-MODIFIED:20250426T011213Z
UID:10000032-1737453600-1737460800@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training-01-21-2025/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-essentials-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241219T100000
DTEND;TZID=America/Los_Angeles:20241219T120000
DTSTAMP:20241202T034846Z
CREATED:20241202T034846Z
LAST-MODIFIED:20241202T034846Z
UID:10000050-1734602400-1734609600@lavboc.org
SUMMARY:Maximizing Procurement Opportunities with Strategic Marketing Materials
DESCRIPTION:In this session\, we’ll explore the vital role marketing materials play in the procurement space. Learn website best practices and pitfalls to avoid\, master the art of crafting tailored capability statements\, and gain insights into crafting compelling intro emails and effective follow-ups after networking events. Refine your elevator pitch to leave a lasting impression. Equip yourself with the tools and techniques to stand out in the procurement arena\, securing valuable contracts and growing your small business. Don’t miss this opportunity to elevate your marketing game in the procurement landscape. \nEmilia Rogowska\,Vice President RightSource Services\, LA SBDC and LA VBOC Advisor \n\n\n 
URL:https://lavboc.org/training/procurement-marketing-12-19-2024/
LOCATION:Webinar
CATEGORIES:Government Contracting,Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2024/12/marketing-for-government-contracting-560x280-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241217T100000
DTEND;TZID=America/Los_Angeles:20241217T120000
DTSTAMP:20250426T011923Z
CREATED:20241113T073331Z
LAST-MODIFIED:20250426T011923Z
UID:10000034-1734429600-1734436800@lavboc.org
SUMMARY:Marketing Fundamentals: Basics Training
DESCRIPTION:Have you wondered what marketing is\, how to get started\, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this? If you answered yes to any of the questions\, please join us for the VBOC’s Marketing Fundamentals for Veteran Owned Businesses. In this two hour class\, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses. \nTopics covered will be from market and industry research\, marketing mix\, customer service\, the elements of a marketing plan\, and how to leverage your veteran status. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-fundamentals-basics-training-12-17-2024/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-fundamentals-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241203T180000
DTEND;TZID=America/Los_Angeles:20241203T190000
DTSTAMP:20241202T040650Z
CREATED:20241202T040650Z
LAST-MODIFIED:20241202T040650Z
UID:10000052-1733248800-1733252400@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic – this week is the reality of marketing – and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-12-03-2024/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241001T100000
DTEND;TZID=America/Los_Angeles:20241001T120000
DTSTAMP:20250426T011424Z
CREATED:20240918T202531Z
LAST-MODIFIED:20250426T011424Z
UID:10000013-1727776800-1727784000@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. This is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/09/la-vboc_event_online.png
END:VEVENT
END:VCALENDAR