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DTSTART;TZID=America/Los_Angeles:20250401T180000
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DTSTAMP:20260425T055715
CREATED:20250228T084437Z
LAST-MODIFIED:20250228T091717Z
UID:10000129-1743530400-1743534000@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-04-01-2025/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250311T120000
DTEND;TZID=America/Los_Angeles:20250311T133000
DTSTAMP:20260425T055715
CREATED:20250131T175622Z
LAST-MODIFIED:20250202T023606Z
UID:10000059-1741694400-1741699800@lavboc.org
SUMMARY:Mastering Storytelling for Veteran Business Growth | 4-Week Series
DESCRIPTION:Veteran business owners can harness the power of storytelling in this exclusive workshop series\, learning simple\, actionable techniques to enhance marketing and operations. With real-world examples and step-by-step guidance\, you’ll craft compelling narratives that drive growth and set your business apart. \nThis workshop series is designed specifically for veteran business owners who want to learn to use the power of storytelling to grow their businesses. \nPresented by Kendra Losee\, MBA \nMarch 11 | 12:00 noon – 1:30 pm\nWorkshop 1: The Power and Purpose of Storytelling in Business – The essentials of storytelling and why it’s crucial for business success. \nMarch 18 | 12:00 noon – 1:30 pm\nWorkshop 2: Applying Your Story Across Platforms – Learn how to adapt your core story for different marketing platforms.\n \nMarch 25 | 12:00 noon – 1:30 pm\nWorkshop 3: Storytelling for Engagement and Conversion – Craft stories that drive customer action and conversion. \nApril 1 | 12:00 noon – 1:30 pm\nWorkshop 4: Building a Storytelling Strategy – Develop a simple\, actionable storytelling strategy to implement across multiple platforms and touchpoints. \n 
URL:https://lavboc.org/training/mastering-storytelling-for-veteran-business-growth-4-week-series/
LOCATION:Webinar
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2025/01/neoserra-storytelling-kendra-losee-560x280-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250310T000000
DTEND;TZID=America/Los_Angeles:20250310T235959
DTSTAMP:20260425T055715
CREATED:20250303T063033Z
LAST-MODIFIED:20250303T063033Z
UID:10000147-1741564800-1741651199@lavboc.org
SUMMARY:Learn How to Leverage A.I. for Business
DESCRIPTION:A five week series brought to you by the CMTC California Manufacturing Network through a grant supported training program for veteran\, women\, and minority owned CA businesses. \nYou will learn: \n\nHow to get your whole team\, regard­less of age or aptitude\, to learn a new way of working using A.I.\nLearn about the software you’ll be using through-out this training program including Midjourney\, Chat­GPT\, and Simtheory accounts.\nHow to create a high-level overview of your business to distill your outbound marketing strategy and elevator pitch to new and prospective customers.\nBest practices for creating work to elevate your marketing efforts and how A.I. can be used to explore new concepts and imagine new ideas for the future of your business.\nHow to create a digi­tal workforce to help allocate specialized tasks for your business.\n\nProgram Details\nFormat: Online via Zoom\nDuration: 2-hour sessions\, once a week for 5 weeks \n16 TIME SLOTS TO CHOOSE FROM \nMonday – Friday: \n\n9:00 a.m. – 11:00 a.m.\n12:30 p.m. – 2:30 p.m.\n7:30 p.m. – 9:30 p.m.\n\nSaturday: \n\n9:00 a.m. – 11:00 a.m.
URL:https://lavboc.org/training/ai-for-business-2/
LOCATION:Online
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2025/03/neoserra-ai-for-business-cmtc-560x280-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250304T180000
DTEND;TZID=America/Los_Angeles:20250304T190000
DTSTAMP:20260425T055715
CREATED:20250218T071827Z
LAST-MODIFIED:20250218T071827Z
UID:10000120-1741111200-1741114800@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-03-04-2025/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250304T100000
DTEND;TZID=America/Los_Angeles:20250304T120000
DTSTAMP:20260425T055715
CREATED:20241113T073117Z
LAST-MODIFIED:20250426T011850Z
UID:10000033-1741082400-1741089600@lavboc.org
SUMMARY:Marketing Fundamentals: Basics Training
DESCRIPTION:Have you wondered what marketing is\, how to get started\, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this? If you answered yes to any of the questions\, please join us for the VBOC’s Marketing Fundamentals for Veteran Owned Businesses. In this two hour class\, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses. \nTopics covered will be from market and industry research\, marketing mix\, customer service\, the elements of a marketing plan\, and how to leverage your veteran status. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-fundamentals-basic-training-03-04-2025/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-fundamentals-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250204T180000
DTEND;TZID=America/Los_Angeles:20250204T190000
DTSTAMP:20260425T055715
CREATED:20250123T182746Z
LAST-MODIFIED:20250123T182746Z
UID:10000057-1738692000-1738695600@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-monthly-discussion-hour-02-04-25/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250121T100000
DTEND;TZID=America/Los_Angeles:20250121T120000
DTSTAMP:20260425T055715
CREATED:20241113T072635Z
LAST-MODIFIED:20250426T011213Z
UID:10000032-1737453600-1737460800@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training-01-21-2025/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-essentials-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241219T100000
DTEND;TZID=America/Los_Angeles:20241219T120000
DTSTAMP:20260425T055715
CREATED:20241202T034846Z
LAST-MODIFIED:20241202T034846Z
UID:10000050-1734602400-1734609600@lavboc.org
SUMMARY:Maximizing Procurement Opportunities with Strategic Marketing Materials
DESCRIPTION:In this session\, we’ll explore the vital role marketing materials play in the procurement space. Learn website best practices and pitfalls to avoid\, master the art of crafting tailored capability statements\, and gain insights into crafting compelling intro emails and effective follow-ups after networking events. Refine your elevator pitch to leave a lasting impression. Equip yourself with the tools and techniques to stand out in the procurement arena\, securing valuable contracts and growing your small business. Don’t miss this opportunity to elevate your marketing game in the procurement landscape. \nEmilia Rogowska\,Vice President RightSource Services\, LA SBDC and LA VBOC Advisor \n\n\n 
URL:https://lavboc.org/training/procurement-marketing-12-19-2024/
LOCATION:Webinar
CATEGORIES:Government Contracting,Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://lavboc.org/wp-content/uploads/2024/12/marketing-for-government-contracting-560x280-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241217T100000
DTEND;TZID=America/Los_Angeles:20241217T120000
DTSTAMP:20260425T055715
CREATED:20241113T073331Z
LAST-MODIFIED:20250426T011923Z
UID:10000034-1734429600-1734436800@lavboc.org
SUMMARY:Marketing Fundamentals: Basics Training
DESCRIPTION:Have you wondered what marketing is\, how to get started\, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this? If you answered yes to any of the questions\, please join us for the VBOC’s Marketing Fundamentals for Veteran Owned Businesses. In this two hour class\, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses. \nTopics covered will be from market and industry research\, marketing mix\, customer service\, the elements of a marketing plan\, and how to leverage your veteran status. \nThis is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-fundamentals-basics-training-12-17-2024/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/11/neoserra-marketing-fundamentals-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241203T180000
DTEND;TZID=America/Los_Angeles:20241203T190000
DTSTAMP:20260425T055715
CREATED:20241202T040650Z
LAST-MODIFIED:20241202T040650Z
UID:10000052-1733248800-1733252400@lavboc.org
SUMMARY:Shop Talk! Monthly Discussion Hour
DESCRIPTION:Do you wish you could talk to professionals or other entrepreneurs about their struggles and their successes? Or ask our consultants a question? \nJoin us for our new monthly Shop Talk discussion session.  We will open the session with a 15-minute overview of a particular topic – this week is the reality of marketing – and then open the floor to you to ask questions\, provide input\, and gain knowledge on anything related to your new or existing business.  We will have cameras and mics on for an interactive session – This will be YOUR hour!
URL:https://lavboc.org/training/shop-talk-12-03-2024/
LOCATION:Webinar
CATEGORIES:Business Start-up/Preplanning,eCommerce,Government Certifications,Government Contracting,Marketing/Sales,Resources
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/12/neoserra-shop-talk-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241001T100000
DTEND;TZID=America/Los_Angeles:20241001T120000
DTSTAMP:20260425T055715
CREATED:20240918T202531Z
LAST-MODIFIED:20250426T011424Z
UID:10000013-1727776800-1727784000@lavboc.org
SUMMARY:Marketing Essentials: Advanced Training
DESCRIPTION:Are you wondering how best to market your Veteran Owned Business? Marketing Essentials presents some of the most effective marketing activities available to small business owners. This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including Branding\, Customer Relationship Management (CRM)\, Advertising\, Digital Marketing\, Search Engine Marketing\, Content Marketing and other cost-effective ways to get your message out to your prospects and customers. During the class you will see real world examples of Veteran Owned businesses that have successfully grown their businesses by applying these concepts. The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already. This is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
URL:https://lavboc.org/training/marketing-essentials-advanced-training/
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://lavboc.org/wp-content/uploads/2024/09/la-vboc_event_online.png
END:VEVENT
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